The developer behind one of Perth’s biggest ever apartment complexes is set to start sales after it was given the green light to go ahead last month.

The Joint Development Approval Panel approved plans for the $300 million apartment development, West Village, at Karrinyup Shopping Centre.

The joint venture between Blackburne Property Group and AMP Capital will include 270 apartments in two towers, with the taller one rising 23 floors.

“West Village is the first major residential development in Karrinyup and we have already received a significant level of interest from people in the area,” Blackburne developments director Matthew Chau said.

“People are attracted to the incredible views of the coast, nearby nature reserves and city skyline plus the convenience and entertainment options provided by the Karrinyup Shopping Centre.

“Blackburne will commence pre-sales for West Village this year and has recently completed a new display suite and installed a viewing tower on site.”

The DAP approval came as a blow to some neighbouring homes who had fought the height, bulk and scale of the project, which sits alongside some double-storey homes.

AMP Capital had previously wanted to build a controversial $150m complex with 270 dwellings and commercial tenancies in towers up to 24 floors high.

But it had sparked community outrage, with some locals claiming it overdeveloped the site.

The new design reduces the number of towers to two and decreases the height to a maximum 23 floors.

It creates fewer apartments, with 253 dwellings now slated for the complex.

The new complex more than trebles the amount of green space and more than doubles the deep soil area, which allows for big trees.

Blackburne Property Group managing director Paul Blackburne said the complex, which faces Burroughs Road and Karrinyup Road, followed on from the East Village complex.

“We think it is a better plan and more appropriate for the site,” he said. “We’ll deliver larger, higher-end apartments. Two buildings rather than three makes the view corridors better.”

The new complex, designed by MJA Studio, is expected to replicate a similar formula to the one used for One Subiaco and The Grove in Cottesloe by appealing to local downsizers.

“We are finding what we have found in other areas, that there are people living in Trigg and North Beach who want to downsize from their big homes,” Mr Blackburne said. “Typically they want to buy an apartment that is worth about half of what their home is worth.”

Mr Blackburne said the complex, which sits alongside the 110,000sqm retail centre on Karrinyup Road, was part of a growing number of retail-based residential hubs globally.

A statement from AMP Capital’s WA divisional investment and development manager Scott Nugent did not say why it dropped its approved plans.

“Our vision has been to create a genuine mixed-use community at Karrinyup, which offers a place to live, relax, socialise, shop, dine and enjoy,” he said.

Mr Chau said similar to other recent Blackburne developments, West Village includes incredible resort-style facilities, including a 20m swimming pool, gymnasium, pilates studio, golf simulator, sauna & steam room plus a range of entertaining areas.