Construction at Subiaco’s first luxury high-rise kicks off as east coasters look to buy west

Source: WA Today

Construction of Subiaco’s first high-rise luxury apartment building has officially kicked off after a long saga of failed developments saw the old Subiaco pavilion markets site sit derelict for nearly a decade.

Blackburne’s One Subiaco is one of the biggest residential projects undertaken in Western Australia, with three separate buildings containing 244 high-end apartments, a market pavilion and more than $3 million worth of common facilities part of the development.

So far, Blackburne has sold 80 per cent of its offering, including two penthouses totaling $32 million, the most expensive apartment sales in the state’s history.

The penthouses feature separate wings designed to house “butlers or nannies”.

Managing director Paul Blackburne said people in WA had an appetite for larger higher-end apartments in the western suburbs, close to work and public transport hubs.

“Our exceptional sales figures prove One Subiaco is meeting the needs of local buyers and will undoubtedly help Subiaco regain its title as the most vibrant hospitality and retail strip near the city, expected to attract up to 5000 visitors every weekend,” he said.

“As buyers, residents and visitors watch One Subiaco being built we think there will be a real sense of excitement and anticipation about living and visiting Subiaco town centre in years ahead.”

Mr Blackburne said people moving to WA from the eastern states accounted for about half of the recent sales, but Shenton Park and Subiaco locals were still the most keen buyers.

“I think COVID-19 has helped make people realise how good a place WA is to live compared to Sydney and Melbourne,” Mr Blackburne said.

The developer first unveiled the plans in 2018, with the council giving the project the green light in February last year, days after a contentious new planning scheme was approved. 

Prior to the council’s approval, the 5500-square-metre site on the corner of Rokeby and Roberts roads had been derelict for more than a decade after another developer’s proposal for a 16-storey tower fell through in 2015.

One Subiaco promises “the epitome of opulent living in the western suburbs” with views from Subiaco of Kings Park, the Indian Ocean, the Swan River, and the Perth Hills.

The buildings comprising the development will each have their own character: the 30-apartment corner building, Rokeby, will be a more trendy, contemporary style, the 100-apartment Roberts would be more traditional and the 120-apartment Seddon will be resort-style.

The penthouses, located on the top floors of the $300 million development are the jewels in the crown, featuring 1100 square metres of floor space and views right across Perth from Rottnest to the Perth Hills.

Plans for the market site include 90 pop-up stalls on weekends and a food hall, pocket park and laneways.

Further details on high-end entertainment and dining options at the site will be unveiled before the end of the year. One Subiaco is expected to be topped out by November 2021.